Case Study: Cognitive Medical Systems

One of the foremost authorities in health care decisions systems, Cognitive Medical Systems sought the services of Sequent Creative to elevate the organization’s online presence.

Attracting New Talent

Cognitive Medical Responsive DesignA primary focus of the website overhaul was to make the careers section on the website more appealing to potential employees. Sequent Creative worked closely with Cognitive Medical Systems so that the new design and functionality would make it easy for the organization to post jobs and receive responses online. Additionally, an up-to-date website would help Cognitive Medical Systems adequately showcase their organization’s talents online to remote job seekers. This new website is one that both existing and future employees can appreciate.

Nuts and Bolts

Technology experts anticipate mobile browsing overtaking fixed Internet browsing within the next two years or even sooner.

In response to this trend, the redesign of the Cognitive Medical Systems ensured that the site would look just as good on a tablet or other mobile device, as it would on a desktop or laptop.

To fill in other technological gaps, the Sequent development team transferred the Cognitive Medical Systems’ entire website to a content management system better suited to the organization’s needs. Ultimately, WordPress, with its ease of use and nearly limitless customization options, was selected. Sequent’s team tailored this system to the personalized needs of Cognitive Medical Systems with fantastic results.

A New Look

While the technology upgrades might not always be obvious to the casual observer, an updated logo and overall design of the Cognitive Medical Systems website are impossible to ignore. The design team at Sequent tailored a modern, streamlined look that reflected the core values of the Cognitive Medical Systems to online users.

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