Site Is Fine? These Website Red Flags Say Otherwise
Your website is often your MVP—Most Visible Player. It’s your 24/7 salesperson, customer service rep, and brand ambassador all rolled into one. So when it’s not pulling its weight, your business feels it.
Unfortunately, many business owners don’t realize their website is underperforming until it starts costing them customers. Let’s dive into the subtle (and not-so-subtle) red flags that suggest your website might be holding your business back—and how Sequent can help you fix them without the tech-induced headache.
Part One: Spotting the Website Red Flags
1. Your Website Isn’t Generating Leads or Sales
Let’s start with the big one. If your website isn’t bringing in leads or sales, it’s not doing its job. Maybe you’re seeing traffic, but visitors bounce faster than you can say “conversion.” That’s a problem.
- No clear call-to-action (CTA)
- Forms that ask for your entire life story
- Confusing site structure
- Vague value proposition
2. It Looks Like It Was Built in 2009 (Because It Was)
If your website design hasn’t had a glow-up since flip phones were a thing, users will notice. Trends change. Expectations shift. A dated design signals that your business might be stuck in the past.
- Boxy layouts with outdated fonts
- Tiny images or blurry graphics
- No visual hierarchy
- Flash (yes, some websites are still clinging to it!)
3. It’s a Pain to Use on a Phone
More than 60% of website traffic comes from mobile devices. If your site makes people pinch, zoom, and squint, they’ll bounce.
- Elements overlapping on smaller screens
- Buttons too small to tap
- Horizontal scrolling (yikes)
- No mobile navigation menu
4. Slow Load Times
If your website loads slower than your grandma’s dial-up, you’re losing business. Studies show users will abandon a site if it takes more than 3 seconds to load.
- Heavy image files
- Poor server performance
- Too many scripts
- Outdated plugins
5. You Can’t Update It Without a Computer Science Degree
Business changes fast. If you can’t easily update your website, it becomes stale—and fast. A website should work for you, not against you.
- A clunky, non-intuitive CMS
- Outdated dashboard tools
- You need a developer to change a headline
- You have no idea what a CMS is (also a website red flag)
6. Inconsistent Branding
Your website is your digital storefront. If the vibe is all over the place, it confuses visitors and weakens your brand.
- Mismatched colors and fonts
- Varying tone of voice from page to page
- Inconsistent logo usage
- Pages that feel like they came from different companies
7. It’s Not Secure
Website security is like insurance—you don’t notice it until something goes wrong. Without it, you’re not just risking data breaches, you’re losing trust.
- No HTTPS in your URL
- Broken security certificates
- Frequent plugin issues
- Browser warnings that say “This site is not secure”
Part Two: How Sequent Fixes These Problems
At Sequent, we’ve seen all the website red flags in the book. (Some of them come in neon.) Our job is to eliminate those issues so your site works harder, converts better, and actually represents the awesome business behind it.
1. We Build for Conversions
Your website should be more than a digital brochure—it should work as a lead engine. We focus on strategic layout, CTA placement, and UX-driven design.
- Clear, persuasive calls-to-action
- User journey mapping
- Conversion-focused layout
- Heat mapping to analyze and optimize engagement
2. We Design for 2025, Not 2005
We bring fresh, modern aesthetics that reflect your brand and appeal to today’s users. No cookie-cutter templates here.
- Clean, modern layouts with custom branding
- Thoughtful use of whitespace and typography
- Mobile-first design thinking
- Retina-ready graphics and visuals
3. Mobile Is Not an Afterthought—It’s the First Draft
We build responsive sites that adapt seamlessly to phones, tablets, and desktops so no visitor feels left out.
- Mobile-first frameworks
- Touch-friendly navigation and forms
- Fully tested across devices and browsers
- Fast, lightweight mobile performance
4. We Make Speed a Priority
People hate waiting—so do we. That’s why we obsess over page speed and performance.
- Image and asset compression
- Lazy loading
- Code and script optimization
- Performance testing tools like Lighthouse and GTmetrix
5. Content Management That Doesn’t Require a Degree
You should be able to make updates without phoning a developer every time. We give you the keys to the castle.
- Easy-to-use CMS platforms (like WordPress or Webflow)
- Custom training and documentation
- Backend simplicity without losing front-end flair
- Optional ongoing support for peace of mind
6. Branding That’s Buttoned Up
We align every pixel and paragraph with your brand, creating a consistent and compelling experience across your site.
- Brand discovery sessions
- Visual and voice guidelines
- Design systems and reusable components
- Brand audits for legacy sites
7. Bulletproof Security (With a Smile)
We take your website’s security seriously—without making you feel like you’re guarding Fort Knox.
- HTTPS and SSL certificate setup
- Daily backups and updates
- Malware scanning and firewall setup
- 24/7 website monitoring
Learn more about our WebCare+ offering for complete website management.
Ready to Drop the Website Red Flags?
If your website is flashing any of the warning signs above, don’t ignore them. They’re not just annoying—they’re costing you traffic, trust, and revenue. At Sequent, we make the process of fixing your site simple, smart, and even a little fun.
Let’s make your website your business’s strongest asset.
Reach out to Sequent today and let’s talk solutions.
